Colombia’s Bogotá Audiovisual Market (BAM) has wrapped its 17th Edition July 10 with an uptick in attendance. The numbers say it all: 2,336 accredited participants and 271 industry activities and 882 one-on-one business meetings connecting selected projects with a host of international guests, advisors and potential partners.
“BAM once again showed that Colombia has world-class stories to tell and the talent to bring them to global audiences. We’re confident that many of the projects that came through the market leave stronger than they arrived—and one step closer to becoming the films, series, and audiovisual experiences audiences will see in the years ahead,” said BAM director Carlos Eduardo Moreno.
The ever-expanding five-day event was packed with panels, masterclasses and training sessions among a dizzying array of activities. It only paused when Colombia played against Switzerland in its failed bid to make the semi-finals of the FIFA World Cup on July 8. Even the traffic-clogged streets of Bogotá went virtually silent.
This year’s edition awarded 70 in-kind prizes from national and international partners to selected projects and emerging talent across various categories including Fiction Films, Documentaries, Series, Rough Features, Animation, Rough Shorts and Bammers. Among the big winners was José Luis Rugeles and Ana María Tarazona of Rhayuela, who took home five awards for their TV series project, “Rookies” (“Oficina de Detectives”).
Jose Luis Rugeles and Ana María Tarazona of Rhayuela Won Five Prizes for ‘Rookies’
Credit: Paul Cataño
Among documentary feature contenders, “La Sombra de Yolüja” by Hanz Rippe Gabriel and Fernanda Pineda and “De la Villa” by Mónica Taboada and Beto Rosero split the prizes.
Meanwhile, Agamenón Quintero’s “De naranjas y otros demonios” snagged the most awards in the fiction feature section.
Organized by Proimágenes Colombia and the Bogotá Chamber of Commerce, BAM remains a key engine driving Latin America’s audiovisual sector.
VFX Companies Folks, Loma Expand Clientele
VFX company Folks Bogotá, run by Andrea Espinal, has attracted a slew of international projects to its studio, lured by its highly competitive rates.
The shows it has serviced include Netflix’s epic “One Hundred Years of Solitude,” Taylor Sheridan’s “1883” and “Lioness” (Seasons I and II), Rodrigo Prieto’s directorial feature debut “Pedro Páramo,” AppleTV’s “The Morning Show” and survival horror pic “Boiúna: Legend of the Amazon,” formerly titled “Titan,” which shot in the Colombian Amazon.
Launched in 2019 under Espinal, Folks Bogotá studio was established to harness Colombia’s creative talent for high-end VFX productions. What began by supporting the Montreal team grew into a full-service studio delivering visual effects for major Latin American and international titles.
Another burgeoning VFX company, Loma, with deep roots as a family-owned rental equipment company, has expanded into the virtual production business. Its 200-square-meter virtual production studio combines custom LED volumes with real-time technologies including Unreal Engine, camera tracking and media servers to deliver in-camera VFX and extended reality (xR) productions.
Run by COO Francisco Forero, the Bogotá-based facility supports feature films, series, commercials, live broadcasts and R&D projects, offering filmmakers a state-of-the-art environment for virtual production and next-generation visual effects workflows.
Among some of the shows they have serviced are Netflix’s fact-based skyjacking series “The Hijacking of Flight 601,” SPT’s “Hasta que amanezca” and “Como perderlo todo” from Dago Prods. as well as BAM’s Vaivén, a large-scale immersive audiovisual installation created by artist collective Project Aurora.
Not surprisingly, its biggest client, as is the case with TIS’ and Folks,’ is Netflix, which has continued to grow its slate in Colombia, recently tapping Ana Maria Londoño as Head of Content in Bogotá.
Venezuelan Filmmaker Mariana Rondón Reflects on ‘All Her Nights Without Caracas’
Taking the stage for her BAM Talk, Venezuelan filmmaker Mariana Rondón reflected on her path to cinema, from her award-winning “Bad Hair” (“Pelo malo”) to her latest feature, “It Would Be Night in Caracas,” produced by Edgar Ramírez.
Rondón revealed that her creative journey began with an unexpected fascination: genetics. She spent a decade developing her own “genetic laboratory” through art, creating an installation that imagined transgenic beings and produced just 12 seconds of moving imagery. “That process transformed my understanding of cinema: powerful stories can begin with an image, not only with a script,” she said, emphasizing the emotional power of images to generate curiosity, wonder, and meaning.
The Venezuelan exodus later reshaped her artistic focus. “Seeing people walk from Venezuela all the way to Chile—step by step, crossing borders on foot—felt almost biblical,” she said, describing a crisis that forced many, including herself, to rethink identity, belonging and the possibility of imagining a future.
Unable to film “It Would Be Night in Caracas” in the Venezuelan capital, Rondón and her co-director Marité Ugas recreated the city in Mexico, working with hundreds of displaced Venezuelans. During scenes recreating protests, the boundary between fiction and reality collapsed. “We would call ‘cut,’ but there was no way to stop,” she recalled. Many participants were reliving their own experiences, leading the production to provide psychological support.
Ultimately, the film became an act of reconstruction – a way to reconnect with a country many had lost and to explore identity through cinema. “That question of identity is at the heart of why we make films,” she said.
Colombia’s Film Boom Has a Sustainability Problem
A new industry study presented at BAM confirms the historic impact of Colombia’s Film Law 814, which, through the Film Development Fund (FDC) and tax incentives, transformed the country into a thriving production hub. Between 2015 and 2025, Colombia released 548 feature films—compared with roughly two per year before 2003—with public support and tax incentives financing more than half of them and attracting around $160 million in private investment.
But the study also reveals a major challenge: production growth has not translated into stronger companies. Only 25% of production houses supported by the FDC or tax incentives have returned for a second project, leaving 75% unable to build long-term capacity. With most companies operating with just two employees and cinema representing only part of their revenue, the report warns that Colombia is successfully financing films—but not yet building sustainable film businesses.
The study proposes 12 strategies to strengthen the ecosystem, including expanding funding tools, improving tax incentives, supporting distribution and promotion, and recognizing the operational costs needed to build resilient production companies.
“The study confirms the need for a more integrated approach to film policy. 26 years ago, the priority was to create Colombian films. Today, those films exist—but their market share remains minimal, and they are still not reaching audiences,” said producer-director Cristina Gallego (“Birds of Passage”), who led the panel.
“We need to embrace technological change and incorporate it into financing strategies, moving beyond fragmented interests. Screenwriters, regional filmmakers, workers, festivals, producers, distributors, and public institutions—including the ministries of culture, education, technology, and commerce—all have a stake in the audiovisual sector, yet they often operate separately,” she added.
“Without a sustainable ecosystem that supports both companies—production and distribution—and the people who power the industry, long-term growth will remain impossible.”
It Would Be Night in Caracas
Courtesy of Redrum
