Madonna is teaming up with TikTok for a global celebration of her upcoming album Confessions II, out on July 3.
The Queen of Pop will team up with both social networking platform and iHeartRadio for the “iHeartRadio and TikTok LIVE Premiere with Madonna” from her album release party in London on Thursday (July 2), which will include an exclusive first listen to the new album.
How to Watch Madonna’s ‘Confessions II’ Release Party
Here’s what to expect:
“Streaming worldwide on TikTok LIVE and iHeartRadio, the hour-long broadcast will see Madonna joined by Bob The Drag Queen for a candid conversation, providing a rare behind-the-scenes look at the creative process, inspirations and stories surrounding the new music. Airing one day before the album drops, Madonna will also give fans a preview of select songs ahead of the official release. Producer Stuart Price as well as Lola Leon (@lourdesleon) – who collaborates with Madonna on the track “The Test” from Confessions II – will also take part in the live stream.
Fans can tune in live on TikTok via @tiktok, @madonna, and @iheartradio, and engage in real time using TikTok features including polls, custom-designed “like” icons, fan Q&A, and live callouts integrated into the experience while Stuart Price, Honey Dijon, Jodie Harsh and Horse Meat Disco deliver nonstop music throughout the party.”
Fans can go to iHeartRadio’s digital station Hit Nation and use the talkback feature to share their confessions with Madonna starting now until the show on July 2.
The event will also broadcast on more than 200 iHeartRadio stations nationwide.
‘House of Confessions’ Pop-Ups Open in New York & London
TikTok and Madonna are also launching an immersive in-person pop-up experience and shop, called the “TikTok House of Confessions,” in both New York and London, located at 188 Lafayette in New York City and The Vinyl Factory in London.
The pop-up will include “album-inspired visuals, curated merchandise including a limited-edition TikTok vinyl variant, exclusive listening moments, and Confessions-themed content creation opportunities.”
House of Confessions, London @ The Vinyl Factory is open July 3 and 4 from 13:00 – 20:00
House of Confessions, New York @ 188 Lafayette is open July 3 and 4 from 10:00 – 17:00
For reservations to attend, click here.
TikTok will also launch a dedicated Confessions II in-app experience, including interactive tasks, fan rewards, and profile frames.
Madonna also shared a preview of her song with her daughter Lola, “The Test.”
Posted To:Bob the Drag Queen Confessions II Honey Dijon Horse Meat Disco iHeartRadio Jodie Harsh Lola Leon Madonna stuart price TikTok
