TikTok’s Rebecca Luna has died after documenting her diagnosis with young-onset Alzheimer’s and choosing to end her life with medical aid in dying (MAID). She was 49.
“Rebecca passed away July 25th at approximately 1:15 p.m. surrounded by her loved ones,” a post read via TikTok on Saturday, July 25. “Thank you for your support and privacy.”
Luna’s eldest daughter, Maya, mourned the influencer with the same message via a GoFundMe, created by Luna in June to cover end of life expenses.
“Hi, as a lot of you know I was diagnosed at age 48 with Young Onset Alzheimer’s,” Luna wrote via GoFundMe. “I’m 49 and I will be accessing MAID as my decline has come faster than I had hoped.” (MAID is a practice in which a physician provides a patient suffering from a terminal illness with a prescription for a lethal drug dose, allowing them a purposeful and peaceful death.)
She continued, “I’ve been a single mama (proudly) all my life so my lovely followers suggested I do a go fund me for the end of life expenses so I don’t leave my loved ones behind with that responsibility [on top] of their own grief. All blessings and well wishes are warmly appreciated and I love you all. I couldn’t have come this far without you.”
Luna, who was based in Victoria, British Columbia, first shared her diagnosis on TikTok in April 2025.
“I am in the very early stages of a diagnosis of early onset Alzheimer’s. I am 48 years old. It feels really weird and vulnerable to put myself out there right now like this. But since I’ve been exploring this with my neurologist, I realized there’s not a lot of resources out there for young people facing this terrible disease,” she said in the TikTok video at the time, adding that she has “been able to connect with a few people” but felt like the disease was “isolating.”
More than a year later, Luna shared her final video on July 22. In the TikTok, Luna explained that she had moved her MAID date to Friday.
“Prior to the dates changing for the last year and a half has been legally and medically not my choice, OK? But for the last two weeks I’ve been making the decision,” Luna said at the time. “And it’s a hard decision to make, I have to tell you, because I’m living in a body that doesn’t feel comfortable, safe, good, nothing. It feels terrible. And so the idea of waiting two weeks felt like too much.”
