Ash Williams has survived Deadites, medieval armies, and enough supernatural disasters to make most horror protagonists call it quits. Across the Evil Dead franchise, Bruce Campbell’s chainsaw-handed hero has evolved from an unlucky cabin visitor into one of horror’s most recognizable icons, with Army of Darkness cementing his status as an action hero as much as a scream king.
That larger-than-life personality has made Ash a favorite for collectors for decades, whether through action figures, statues, or replica props. Now, fans will be able to bring the S-Mart employee-turned-medieval warrior into their Halloween displays in a much bigger way.
Dozens of Horror Icons Join the Animatronic Lineup
HalloweenCostumes.com has officially unveiled a new six-foot Ash Williams animatronic inspired by Sam Raimi‘s 1992 cult classic Army of Darkness. Standing at life-size, the decoration recreates Ash’s unforgettable medieval look complete with his signature chainsaw hand. Fans who prefer another of his iconic weapons can also swap the chainsaw for his metal gauntlet using an interchangeable arm. The animatronic also features motion activation, allowing Ash to spring to life with movement and dialogue inspired by the movie. Designed for Halloween displays, it combines animated movements with light and sound effects to recreate the swagger that made Campbell’s performance such a fan favorite. The decoration is available to preorder now for $349.99 ahead of the Halloween season.
Ash isn’t the only movie icon joining HalloweenCostumes.com’s lineup this year. The retailer has launched more than 75 new animatronics for Halloween 2026, including new decorations based on The Texas Chain Saw Massacre, Coraline, The Lord of the Rings, Ghostbusters, Alien, Batman: The Animated Series, The Dark Knight, Poppy’s Playtime, and Edward Scissorhands. Among the largest additions is a towering 14.5-foot Balrog, billed by the retailer as the biggest licensed retail animatronic it has produced.
For horror fans, though, Ash may be the standout. While The Evil Dead series has never slowed down when it comes to collectibles, a full-size animatronic feels like a fitting tribute to one of the genre’s most quotable heroes. Whether it’s greeting trick-or-treaters from the porch or standing watch over a haunted display, the legendary Deadite slayer looks ready for another battle. The Evil Dead franchise also has another chapter on the horizon. Following this year’s Evil Dead Burn, the series will continue in 2028 with Evil Dead Wrath, a prequel set in 1972 that explores events leading up to the original movie. Until then, horror fans can settle for letting Ash guard the house this Halloween.
- Release Date
-
October 31, 1992
- Runtime
-
81 minutes
- Director
-
Sam Raimi
