Tubi and SiriusXM announced a partnership today that will bring a selection of video podcasts from SiriusXM’s podcast network to the free streaming service.
With the non-exclusive distribution and monetization deal, the podcasts will become available to Tubi’s 100 million monthly active users, giving creators another platform to expand their audiences and give fans a new way to watch.
The agreement also gives new advertising options to brands hoping to reach engaged audiences. Advertising sales for video podcasts on the platform will be shared between Tubi and SiriusXM Media, the company’s advertising division.
The slate of SiriusXM podcasts coming to Tubi includes “Conan O’Brien Needs a Friend,” “Rotten Mango,” “The School of Greatness,” “What Now? with Trevor Noah,” “Moral of the Story,” and “The Deep 3 Podcast,” with more to be added soon.
“In podcasting, audio has long thrived through broad distribution across platforms, helping shows grow and connect with new audiences wherever people choose to listen,” said Andrew Moss, SVP of Content Strategy & Development at SiriusXM. “We’re applying that same philosophy to video — expanding our creators’ reach across phones, computers, and connected TVs so their shows can be discovered by more fans in more places. Bringing our content to Tubi is another step in helping creators grow their audiences and businesses as video podcast viewing continues to expand.”
“Tubi is a platform built to help creators grow their fanbases and revenue, and this partnership with SiriusXM is a natural extension of that,” said Rich Bloom, General Manager, Creator Programs & Executive Vice President, Business Development at Tubi. “By bringing some of the most compelling voices in podcasting to Tubi, we’re giving creators a powerful new avenue to expand their reach and connect with viewers who are hungry for these stories. We’re committed to being the platform where creators scale — and we’re just getting started.”
